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Plan B Magazine

Plan B was a monthly music magazine based in London, England. It catered mainly towards independent music but did not discriminate between the relative popularity of the bands it features. Plan B also documented alternative culture such as film, comics, video games, visual art and books. The Editor-In-Chief and principal architect of the magazine was Everett True, a.k.a. Jerry Thackray, although editor (and later publisher) Frances Morgan was also a major influence. In May 2009, it was announced that Plan B's forty-sixth issue would be its last.

Plan B was started after the demise of the magazine Careless Talk Costs Lives, which shared a similar ethos and many of the same contributors.

The concept originally laid down by Thackray was to exist under the radar of the mainstream music press such as the New Musical Express or Q, both of which are seen as the antithesis of Plan B. Although Thackray used to work in the mainstream media throughout the nineties under the pseudonym Everett True along with his CTCL compatriot Steve Gullick, he became disheartened by the lack of individuality and increased focus on commercialism. Thus, Plan B (along with Gullick's Loose Lips Sink Ships) was created to champion causes apparently forgotten in the mainstream press. Plan B tried to mirror the artistic nature of its content by including full page photography and colourful illustrations. This is largely due to the work of art director Andrew Clare. It is also printed in full colour on thick, satin paper, which creates a musky scent.

The emphasis of Plan B was on nurturing young talent and subsequently, many of the writers are unknown within their field. Several regular contributors do freelance work for the mainstream music press but their work in Plan B was usually more varied because the magazine did not impose a 'house style' on its writers. This often led to a more anecdotal, emotional response to art - a style which is discouraged in the mainstream press. This was reflected in the magazine's reviews, which did not contain the 'grading' or 'marking' system so commonly found elsewhere.

In keeping with this ethos, Plan B commonly covered artists with little mainstream appeal. The contributors as a whole did not distinguish between artists within the mainstream and those in the left-field but the bias is arguably towards the latter. Thackray is also renowned for being a champion of equality within music, whether sexual, gender-based or racial. Indeed, detractors have in the past labelled his supposed bias towards female-helmed bands to be over-zealous. Of course, this could also be seen as a genuine attempt by Thackray to redress the balance in a male dominated music press. In September 2006, Plan B changed its frequency from bi-monthly to monthly. In a post-mortem piece of the magazine as part of Drowned in Sound's Music Journalism R.I.P? Week, former staff writer kicking_k said of Plan B's demise: "Had we been selling more issues, there would have been a buffer, we may have been able to ride out the drought. I think it’s important could-be readers realise that – if there’s a magazine out there you still plan on reading month after month, brace yourself and buy it – every edition of Plan B, surveys say, was read by four people. If each of those had bought their own, it’d still be here."


texts 45

The Magazine Rack
Additional Collections

album 45
band 45
music 45
songs 44
everett true 37
guitar 36
sound 35
hip hop 25
pop 22
rock 21
frances morgan 19
plan 17
albums 16
debut album 16
louis pattison 16
london 14
punk 12
manchester academy 10
debut 8
song 8
academy 7
bands 7
galia kollectiv 7
indie 7
social club 7
nicola meighan 6
sarah bowles 6
sonic youth 6
bush empire 5
festival 5
pop music 5
sonic 5
leeds brudenell 4
rough trade 4
second album 4
simon fernandez 4
andrew clare 3
black metal 3
bristol thekla 3
brudenell social 3
careless talk 3
dirty projectors 3
everett 3
gang gang 3
glass candy 3
london koko 3
london scala 3
noel gardner 3
nov 3
talk costs 3
vivian girls 3
animal collective 2
art brut 2
arts centre 2
birmingham academy 2
costs lives 2
dance music 2
death cab 2
erm 2
free jazz 2
green man 2
hip 2
lauren strain 2
les georges 2
lives issue 2
long blondes 2
manchester 2
marble giants 2
marnie stern 2
music industry 2
prinzhorn dance 2
punk rock 2
queen elizabeth 2
roots manuva 2
shepherds bush 2
silver jews 2
wave pictures 2
white stripes 2
wolf eyes 2
young marble 2
acid mothers 1
album reissued 1
alistair fitchett 1
antifolk 1
arcade fire 1
art 1
atp concerts 1
baltimore 1
bass 1
bbc radiophonic 1
beach party 1
beth 1
big adventure 1
big dada 1
billy childish 1
black dice 1
black lips 1
blank dogs 1
blind blake 1
bloc party 1
blue oyster 1
bobby mcgees 1
breeders 1
bret easton 1
british sea 1
brixton academy 1
buffalo bar 1
butlins holiday 1
cadence weapon 1
cardiff buffalo 1
carling weekend 1
cat power 1
cat stevens 1
cherry red 1
club music 1
clwb ifor 1
colossal youth 1
conor oberst 1
constellation 1
corsano 1
cos 1
courtney love 1
crystal castles 1
dah dah 1
dan deacon 1
dan sartain 1
dance hall 1
dance school 1
dancehall 1
daniel johnston 1
daniel trilling 1
dat politics 1
david thomas 1
dead moon 1
deaf institute 1
devendra banhart 1
devo 1
dirty three 1
ecstatic peace 1
electrelane 1
electronic music 1
elizabeth hall 1
erase errata 1
field mice 1
fiery furnaces 1
final fantasy 1
fire engines 1
fleet foxes 1
flying lotus 1
flying nun 1
folk music 1
foot village 1
franz 1
franz ferdinand 1
fuck buttons 1
funky 1
funky house 1
furry animals 1
game music 1
gang 1
gang dance 1
genki rockets 1
glasgow abc 1
glasgow stereo 1
good shoes 1
grabba grabba 1
grace jones 1
grime 1
grizzly bear 1
grrri 1
guitars 1
harvey 1
heavy trash 1
herman 1
herman dune 1
hidden cameras 1
hold steady 1
honest jons 1
hot club 1
huggy bear 1
ian fletcher 1
icy demons 1
infinite livez 1
jazz 1
jeremy kyle 1
joanna newsom 1
john parish 1
joseph stannard 1
joy division 1
july london 1
junior boys 1
katrina howat 1
kevin blechdom 1
kieron gillen 1
kurt 1
les savy 1
lightning bolt 1
lime headed 1
live nation 1
london royal 1
english 45
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